Denim Works of Art

Posted in: In The Know
Tags: market street-the woodlands, tattu denim by design, swarovski crystal

In Texas, we love our jeans. We wear jeans year-round … even in the middle of August. Last week I was on the hunt for the perfect pair and stopped by Tattu Denim by Design at Market Street. As soon as I stepped through the doors to see iron chandeliers, leopard-print rugs and ornate mirrors I knew I was in for an experience.

Here’s the blue print. At Tattu, you get the option of picking different washes, distressing and accessories like Swarovski crystals in a variety of colors to create a one-of-a-kind pair of jeans. The denim is even sourced from Milan, Italy. Très chic!

So I grabbed a dark wash jean in my size and was ushered over to discuss the fit with the Tattu tailor. Did I want skinny, straight, boot cut? She pinned up the sides and the appropriate length to give me a custom fit, skinny jean. So far so good.

Now for the fun stuff! I sat in a lounge-like area with a consultant to go over design options. In addition to crystals, there are metal studs, leather and custom stitching options available. I was starting to feel the pressure of designing my very own pair of high-end jeans. Luckily, Tattu uses a software program to show customers the various materials to build a pair and see the finished product on a flat-screen television. For more inspiration, I looked over some examples of finished pockets with a variety of embellishments.

I ended up selecting a few studs and Swarovski crystals for my new jeans. Surprisingly, they were ready in two days. (Jeans without embellishments are ready within a couple of hours). A basic pair with custom tailoring starts at $140. Mine were $250. Sporting a one-of-a-kind pair of haute couture jeans … priceless!